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Acquires US-based vitamin and supplement brand launched in 2011.
November 25, 2020
By: Happi Staff
Are vitamins and supplements a smart bet? Unilever thinks so. The CPG giant has inked signed an agreement to acquire SmartyPants Vitamins, a US‐based vitamin, mineral and supplement company. Terms of the accord were not released at press time. Based in Los Angeles, SmartyPants Vitamins was founded in 2011 by Courtney Nichols Gould and Gordon Gould, who set out to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults. The com...
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